Fearless Fox Profile: Haley Hebert, Cofounder AirProxima

Haley Hebert is the CMO & Co-Founder of AirProxima. Haley’s focus at AirProxima is on using new technology and machine learning to broaden the accessibility of the charter industry. Reaching new customers (not just the 1%) with a better way to travel is her passion. Her personal motto: Be Kind.

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Leslie Wong: Can you tell us a bit more about AirProxima and what is it about the company that excites you?

Haley Hebert: I love being in an underdog position in new industries. Our founding team comes from Amazon and the technology world, and we’re applying those skills to the private aviation world to make it more accessible to everyone, not just the 1%. That’s what excites me most – partnering with the best private operators in aviation and helping them use technology to reach new customer sets they couldn’t reach previously.

More on Hailey’s background  and how she got involved in AirProxima.

LW: You left a senior role at an established digital marketing agency to go all-in at this startup, what inspired you to go for it? HH: During my time at the agency I met one of my co-founders, Bill Banta, who became my client and ultimately brought me into AirProxima (Bill is also a pilot). I worked with Bill to help him launch CENTR after his stints at Apple at Square. I took on the launch of the 360-Go-Pro-competitor as a passion project, leading the go-to-market strategy, PR, helping Banta raise more than $900,000 on Kickstarter, and eventually see it get acquired by Amazon. After that experience, I was hooked on the idea of entrepreneurship.

More on how aviation has changed and what they’re doing to disrupt it.

LW: That passion project paid off! So you made the leap. From the perspective of a millennial woman, what it’s like being a young woman co-founder working in aviation? HH: I’m in two worlds that are often a “boys club” – tech and aviation. It’s empowering – I like being in those type of worlds, changing people’s perceptions on who the key players should be and what they should look like, and attempting to break the mold.

LW: What advice would you give yourself 10 years ago? HH: You know more than you think and you are more capable than you realize. Don’t let other people who “look good on paper” intimidate you.

LW: What kinds of exciting projects are you working on right now? HH: We’ve spent the last 18 months building patent-pending machine learning technology – essentially “Uber pool” for private planes. We just launched the marketplace in its beta form two months ago, and I’m excited to get customer feedback and tune to the product and see the technology evolve to the full vision we have for it.

LW: That sounds incredible and something I’ll need to try! Guys, Haley is hooking us up with some flight credit so this service is even more accessible. Use this link for 10% off any group flight!

LW: As a startup co-founder, there is never a dull moment. Versus balance, let’s talk about self-love. What does it mean to you? HH: Self-love means not being too hard on myself and knowing when to let go. It also means treating myself to a massage or a mani-pedi when things get rough and I need to take a step back!

LW: Who is one woman you look up to and why? HH: I’ve recently started reading more content from the CEO of Ellevest and her story is one I really admire and would like to emulate. She came up in the male dominated world of finance and investment banking and did a lot to change the mold in that industry and eventually launch Ellevest.

Haley is the former head of a global top 20 marketing firm and was the firm’s youngest ownership partner. She has over 10 years experience in digital commerce with Fortune 500 brands and high-growth startup companies. Find her on LinkedIn. Learn more about AirProxima at Airproxima.com or on Twitter, Instagram @AirProxima and LinkedIn.

Credit: Models @maryyxoxoo @ianjalvarez Photographer @imagesbykali

Casual Boudoir – A Different Take

Boudoir has it’s stereotypes. Hear from a professional boudoir photographer, why you should ignore all of those notions, and make your boudoir session all about you.

By Colleen Bies, Capture Life Moments Photography

Often when I say the word “boudoir”, people start to imagine overly sultry and erotic poses decorated with corsets, garter belts and fishnet tights. OR – they imagine feather boas and pearl necklaces and the overuse of costume jewelry. Well, here is the thing, boudoir does NOT have to be any of this. It’s exactly who you are at your core. If you are a bubbly person and want that light and fun, playful look, then go for it. If not, then choose a different look that appeals to who you are and what you want to project to the world.

I often push the style of “casual boudoir”, because this style is changing the way we see women and the boudoir industry. Casual boudoir is a form of boudoir that involves a less sensual feel to your boudoir photos and session. The word “casual” says it all. Casual can be slipping into a nightgown before bed or sitting at the breakfast nook in your silk pajamas reading a book. I believe in boudoir as a way to empower women of all bodies and all minds. Let’s not allow boudoir to be an object of a partner’s desires, but an object of empowerment and self-confidence.

I believe in this casual and realistic style of boudoir that allows you to enjoy what you are wearing and feel confident in your outfit selections. Casual boudoir is choosing what you love and what you feel comfortable in, not what society thinks you should wear and look like. We’ve all seen lingerie models in magazines, TV and online. These women are beautiful, too. But, the thing is…the standard they help create isn’t realistic.

Casual boudoir is a way for women to wear things that are realistic and functional in their everyday lives. If your every day is coming home and lounging around the house in your underwear with a t-shirt that says #bosslady…then unapologetically throw that on in your boudoir shoot! Let’s get on a mission to make ‘casual boudoir’ the new face of boudoir. Let’s choose functional attire that not only allows us to feel great and look great, but empowers our bodies and minds. This is the future of women empowerment through boudoir.

Colleen Bies is a photographer and owner of Capture Life Moments Photography. Follow her on social media @capturelifemoments

 

Brand Profile: Married & Bright

Annika Chaloff is the founder of Married & Bright, a line of handmade lingerie designed to make women feel wonderful about their bodies and themselves. Designed and produced in Nashville, TN, each piece seeks to inspire, uplift, and encourage the wearer to love themselves a little deeper and have a bit more fun. We caught up with Annika about her business.

Tell us how Married & Bright got started

Before I had my lingerie business, I had a line of maternity wear and children’s clothing (The opposite end of the fashion spectrum!), called Expect. I operated it for a little over three years before I reached a breaking point and realized that essentially it wasn’t fun for me anymore.

I made the hard decision to shut it down at the end on 2014.  Closing Expect felt like such a total and utter personal failure to me that I vowed never to run a business again. But… just a few  weeks later, I felt a creative itch. I decided out of the blue to use some of the leftover materials from Expect — the elastic I was using to make baby headbands — to make a bralette. I took a photo of that sparkly bralette lying on my bed and the requests for duplicates came rolling in. On a whim, I set up an Etsy shop to take orders, and suddenly I was back in business! It was a really unexpected turn for me, but I’ve found that running a lingerie business is so deeply gratifying and meaningful to me. I’m glad I took the plunge!

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How did you come up with the name and what does it signify? 

Before I got married, I had a blog that I ran under my maiden name. While my husband and I were driving down the coast of California on our “minimoon,” I was contemplating changing the name of my blog now that my own name had changed.

“Merry & Bright” is a family inside joke, and given that my wedding quickly followed the holidays, the phrase was floating around in my head. I decided to change my blog name to Married & Bright to fit my new status as a Mrs. When I opened shop about a year later, I decided to just use my blog name and change it later when I thought of something better. I bet you can guess how that ended. It seems like most things with Married & Bright happened by accident at first, and later became imbued with meaning. I think those two words describe myself and my customer. Whether they’re married to a partner, their career or just committed to having fun, my girls are sparkly, intelligent rays of sunshine!

What’s your philosophy on lingerie and boudoir? 

I believe that lingerie should be designed to make the wearer feel good, first and foremost. I’ve always subscribed to the look good, feel good philosophy. I always apply that to my work. If wearing Married & Bright impresses your partner or friends, I consider that a fringe benefit. At the core of my design approach is putting an extra bounce in someone’s step, making someone feel more confident, sexier and better about themselves.

What inspires your new design concepts? 

Inspiration for me comes from one of three places: materials, my customers and myself. I love walking through fabric shops, or browsing the work of surface designers, illustrators, and graphic designers to find my next favorite print, or fun colored lace. When I see a new fabric or pattern I haven’t worked with yet, ideas usually start flowing in. I also so hearing what my customers and clients have to say. Adding high waist undies was a special request from a custom order and that one style of panty completely changed my business. And, selfishly, I like making things that I myself want to wear. When I realize that I can’t find what I’m looking for out in the world… I like to make it myself.

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Tell us what we exciting things we can look forward to from Married & Bright?

I’m really looking forward to my next couple product releases. The summer collection is going to be filled with quirky prints, bright colors, and new, fun textures. After that, is my favorite season, Fall. I’m looking forward to more velvet, and rich colors.

Amidst your packed schedule, how do you take care of yourself?

My resident studio dog, Bucket, keeps me from losing my mind. Taking a pause to scratch his belly, or being forced to walk him at least twice a day, affords me a little time without technology to slow my brain down and breathe. Plus, he is always good for a laugh!

Name one person who inspires you and why? 

I can’t name just one, I have to name two: my sisters. These two women are a force of nature. One of them is a multi-lingual mother of two who still somehow finds time to make the most exquisite quilts, Pinterest worthy preschool birthday cupcakes and have the most perfectly decorated home. Plus she works for a non-profit — she is spreading so much goodness in the world! My other sister is a college professor. She teaches physics and calculus. She is all of five feet tall and still commands a room full of young adults with such gusto and grace, it astounds me. I strive to live up to their legacy. They blazed an amazing trail that I hope to follow.

Edited by Nicole Fallert.