Behind the Brand: Our Style Profile Makeover

By Stephanie Aguilar and Alexis Jenkins

After months of listening to your feedback, we are excited to launch a new and improved Burgundy Fox Style Profile! The new profile dives deeper into your personal style, fit preference, proportions and in general, what you’d like to see in your Burgundy Fox box.

So what’s new?

  • New product options. There is now the ability to select between various bra and underwear options. Whether you’re a fan of lightly padded bras, unlined and wire-free bralettes, hipster underwear or thongs, the improved Style Profile is tailored to help us learn more about the things you love, so we can curate something unique and yet perfect for you, in every box.
  • New body type options. Burgundy Fox caters to all bodies whether you’re petite, plus size, or have legs for days. With the hundreds of body variations that exist, we’ve included new questions so we can send you highly personalized intimates that flatter you.
  • New style options. Just like your body, we know your personal style is unique too, so we’ve revamped the style portion of the quiz to get a better understanding of what you like & dislike. What styles of clothing do you steer towards or veer away from? What colors and patterns you love or loathe? How adventurous do you want your lingerie to be? You can choose from comfortable, classic, bold, and alluring. Each category turns up the heat just a bit from opaque cotton fabrics to sheer, barely there numbers.
  • Make updates at any time. We know that life is full of changes and events. From moving cities to a new relationship to pregnancy and nursing, we encourage you to let us know when we can help adjust your preferences so your transition can feel seamless. In addition to emailing us at support@burgundyox.com, you can update your Style Profile at any time to accommodate changing preferences, updates in size, or special occasions.
  • More ‘goodie’ options. Whether you’re buying Burgundy Fox for yourself or someone else, we want every box to feel like a gift. If you’re a Burgundy Fox member, you know we like to spoil you with surprise bath or beauty products in every box. We took your feedback and are offering an even wider array of special gifts including lotions, soaps, face masks, makeup and jewelry–anything that makes you feel loved. Let us know if you have allergies, aversions to certain scents or special requests. You can probably tell ‘TMI’ holds no meaning around here.
  • Sending gifts just got easier. We’ve created a way for you to send lingerie or sleepwear without ever having to guess her size, style preferences and body proportions–a win-win for everyone! Choose between a Birthday Box, Boss Box, Bachelorette or Bridal Box, and we’ll do the leg work on getting her Style Profile completed (without ruining the surprise).

Without further adieu, we invite you to take it for a spin.

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We hope you enjoy these improvements as much as we do. Know a friend that needs to upgrade her unmentionables? Invite her to start a Style Profile. For every 3 friends who join Burgundy Fox, you get a month free! Get your referral link here. Thank you for your love, support and feedback, keep it coming 🙂

Alexis Jenkins is the Co-founder and Head of Product at Burgundy Fox. Stephanie Aguilar is a Digital Marketing Specialist at Burgundy Fox. Share your feedback on the Style Profile with Alexis at alexis@burgundyfox.com.

Fearless Fox Profile: Haley Hebert, Cofounder AirProxima

Haley Hebert is the CMO & Co-Founder of AirProxima. Haley’s focus at AirProxima is on using new technology and machine learning to broaden the accessibility of the charter industry. Reaching new customers (not just the 1%) with a better way to travel is her passion. Her personal motto: Be Kind.

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Leslie Wong: Can you tell us a bit more about AirProxima and what is it about the company that excites you?

Haley Hebert: I love being in an underdog position in new industries. Our founding team comes from Amazon and the technology world, and we’re applying those skills to the private aviation world to make it more accessible to everyone, not just the 1%. That’s what excites me most – partnering with the best private operators in aviation and helping them use technology to reach new customer sets they couldn’t reach previously.

More on Hailey’s background  and how she got involved in AirProxima.

LW: You left a senior role at an established digital marketing agency to go all-in at this startup, what inspired you to go for it? HH: During my time at the agency I met one of my co-founders, Bill Banta, who became my client and ultimately brought me into AirProxima (Bill is also a pilot). I worked with Bill to help him launch CENTR after his stints at Apple at Square. I took on the launch of the 360-Go-Pro-competitor as a passion project, leading the go-to-market strategy, PR, helping Banta raise more than $900,000 on Kickstarter, and eventually see it get acquired by Amazon. After that experience, I was hooked on the idea of entrepreneurship.

More on how aviation has changed and what they’re doing to disrupt it.

LW: That passion project paid off! So you made the leap. From the perspective of a millennial woman, what it’s like being a young woman co-founder working in aviation? HH: I’m in two worlds that are often a “boys club” – tech and aviation. It’s empowering – I like being in those type of worlds, changing people’s perceptions on who the key players should be and what they should look like, and attempting to break the mold.

LW: What advice would you give yourself 10 years ago? HH: You know more than you think and you are more capable than you realize. Don’t let other people who “look good on paper” intimidate you.

LW: What kinds of exciting projects are you working on right now? HH: We’ve spent the last 18 months building patent-pending machine learning technology – essentially “Uber pool” for private planes. We just launched the marketplace in its beta form two months ago, and I’m excited to get customer feedback and tune to the product and see the technology evolve to the full vision we have for it.

LW: That sounds incredible and something I’ll need to try! Guys, Haley is hooking us up with some flight credit so this service is even more accessible. Use this link for 10% off any group flight!

LW: As a startup co-founder, there is never a dull moment. Versus balance, let’s talk about self-love. What does it mean to you? HH: Self-love means not being too hard on myself and knowing when to let go. It also means treating myself to a massage or a mani-pedi when things get rough and I need to take a step back!

LW: Who is one woman you look up to and why? HH: I’ve recently started reading more content from the CEO of Ellevest and her story is one I really admire and would like to emulate. She came up in the male dominated world of finance and investment banking and did a lot to change the mold in that industry and eventually launch Ellevest.

Haley is the former head of a global top 20 marketing firm and was the firm’s youngest ownership partner. She has over 10 years experience in digital commerce with Fortune 500 brands and high-growth startup companies. Find her on LinkedIn. Learn more about AirProxima at Airproxima.com or on Twitter, Instagram @AirProxima and LinkedIn.

Credit: Models @maryyxoxoo @ianjalvarez Photographer @imagesbykali

Seamless Episode 5: She’s Rising

Have you ever been doing what you love, but felt lonely while doing it? Natalie Franke was a successful wedding photographer after college, but she lacked the resources and support necessary to build her brand. Creative entrepreneurship felt isolating for her, so Natalie decided to close the gap between her passion and community.

She started the Rising Tide Society in 2015 and the organization now hosts chapters internationally to foster support for creatives. Rising Tide Society is also a part of HoneyBook, which offers management software for creative businesses. Natalie serves as the head of community for HoneyBook, and regularly posts video blogs and some very motivational Instagram stories. The University of Pennsylvania graduate is now an educator, writer and community builder.

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Listen here as Natalie speaks with Burgundy Fox intern Nicole Fallert about neuroscience, social media advertising and what she wants to be when she grows up.

Follow Natalie on social media @nataliefranke or catch up with Nicole @nflrt6789. Got questions or comments about Seamless? Email partnerships@burgundyfox.com.

 

 

 

 

Brand Profile: Married & Bright

Annika Chaloff is the founder of Married & Bright, a line of handmade lingerie designed to make women feel wonderful about their bodies and themselves. Designed and produced in Nashville, TN, each piece seeks to inspire, uplift, and encourage the wearer to love themselves a little deeper and have a bit more fun. We caught up with Annika about her business.

Tell us how Married & Bright got started

Before I had my lingerie business, I had a line of maternity wear and children’s clothing (The opposite end of the fashion spectrum!), called Expect. I operated it for a little over three years before I reached a breaking point and realized that essentially it wasn’t fun for me anymore.

I made the hard decision to shut it down at the end on 2014.  Closing Expect felt like such a total and utter personal failure to me that I vowed never to run a business again. But… just a few  weeks later, I felt a creative itch. I decided out of the blue to use some of the leftover materials from Expect — the elastic I was using to make baby headbands — to make a bralette. I took a photo of that sparkly bralette lying on my bed and the requests for duplicates came rolling in. On a whim, I set up an Etsy shop to take orders, and suddenly I was back in business! It was a really unexpected turn for me, but I’ve found that running a lingerie business is so deeply gratifying and meaningful to me. I’m glad I took the plunge!

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How did you come up with the name and what does it signify? 

Before I got married, I had a blog that I ran under my maiden name. While my husband and I were driving down the coast of California on our “minimoon,” I was contemplating changing the name of my blog now that my own name had changed.

“Merry & Bright” is a family inside joke, and given that my wedding quickly followed the holidays, the phrase was floating around in my head. I decided to change my blog name to Married & Bright to fit my new status as a Mrs. When I opened shop about a year later, I decided to just use my blog name and change it later when I thought of something better. I bet you can guess how that ended. It seems like most things with Married & Bright happened by accident at first, and later became imbued with meaning. I think those two words describe myself and my customer. Whether they’re married to a partner, their career or just committed to having fun, my girls are sparkly, intelligent rays of sunshine!

What’s your philosophy on lingerie and boudoir? 

I believe that lingerie should be designed to make the wearer feel good, first and foremost. I’ve always subscribed to the look good, feel good philosophy. I always apply that to my work. If wearing Married & Bright impresses your partner or friends, I consider that a fringe benefit. At the core of my design approach is putting an extra bounce in someone’s step, making someone feel more confident, sexier and better about themselves.

What inspires your new design concepts? 

Inspiration for me comes from one of three places: materials, my customers and myself. I love walking through fabric shops, or browsing the work of surface designers, illustrators, and graphic designers to find my next favorite print, or fun colored lace. When I see a new fabric or pattern I haven’t worked with yet, ideas usually start flowing in. I also so hearing what my customers and clients have to say. Adding high waist undies was a special request from a custom order and that one style of panty completely changed my business. And, selfishly, I like making things that I myself want to wear. When I realize that I can’t find what I’m looking for out in the world… I like to make it myself.

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Tell us what we exciting things we can look forward to from Married & Bright?

I’m really looking forward to my next couple product releases. The summer collection is going to be filled with quirky prints, bright colors, and new, fun textures. After that, is my favorite season, Fall. I’m looking forward to more velvet, and rich colors.

Amidst your packed schedule, how do you take care of yourself?

My resident studio dog, Bucket, keeps me from losing my mind. Taking a pause to scratch his belly, or being forced to walk him at least twice a day, affords me a little time without technology to slow my brain down and breathe. Plus, he is always good for a laugh!

Name one person who inspires you and why? 

I can’t name just one, I have to name two: my sisters. These two women are a force of nature. One of them is a multi-lingual mother of two who still somehow finds time to make the most exquisite quilts, Pinterest worthy preschool birthday cupcakes and have the most perfectly decorated home. Plus she works for a non-profit — she is spreading so much goodness in the world! My other sister is a college professor. She teaches physics and calculus. She is all of five feet tall and still commands a room full of young adults with such gusto and grace, it astounds me. I strive to live up to their legacy. They blazed an amazing trail that I hope to follow.

Edited by Nicole Fallert.

Kasia Szczerbinski, Owner of Joyeux Juridique

burgundyfox-215.jpgBurgundy Fox model Kasia Szczerbinski is an attorney at law based out of Chicago. She is a freshly licensed lawyer with her own side hustle, Joyeux Juridique, that focuses on finding the joy in legal services and drafting plain English agreements that her clients can actually understand. Kasia is no stranger to drafting – she’s had experience drafting legislation at the county and state levels, she served as a pediatric lawyer working in the Juvenile and Domestic Relations courts, and she’s an ALTA-certified French Legal Language translator. More recently, she’s been published in places such as the Children’s Legal Rights Journal and on The LawTog’s blog.

 

Leslie Wong: You’ve done a lot of things that would make me/people sick with nerves, like the LSAT, law school, and bar exams. Tell us where you find the self-confidence to get through it all and what that journey has been like for you?
KS: I have the most amazing support system. My friends and family are the absolute best. Things have not always been the easiest and I’ve had my fair share of setbacks. But I know I have these cheerleaders in my corner for me that will show up, rain or shine. When it’s hard to believe in myself, I can take comfort in knowing that my support system is filled with amazing people. I trust their judgment, so, if they’re able to believe in me, I know that I can get through.
This past fall, I had a big set back – I failed the bar exam. I had taken the Illinois bar and I missed the mark. It was truly devastating – that kind of stuff really messes with your mojo. It was hard to get back up to do it again, and I would not have been able to do it without so many amazing people raising me up when I needed it the most. It really does take a village and I love that my village always makes me feel right at home with myself, no matter where I am in the world.
LW: Have you encountered pushback as a woman in the legal profession? If so, how do you/have you overcome it?
Oh, definitely. Law is a boys’ club in a lot of ways still, despite all of the amazing women who have joined the profession. Depending on the day, it can range from being a slight annoyance to something that really gets me down. To overcome it, I just have to push myself to be better. I have to be able to do everything a male candidate can do, and I have to be able to do it better, wearing lipstick and heels.
I also try to consciously support the other women around me. Way too often, women are pitted against each other professionally as though there’s this unspoken rule that there can only be one. It’s this weird trap that forces women to go head to head with one another, and that’s no go. It’s a pretty surefire way to make sure you have an arch nemesis and it means that you’re wasting your time fighting one battle with one person while the rest of the war is going on without you. But it doesn’t have to be that way. A rising tide lifts all boats – we all can get so much farther by supporting one another when we can and by focusing on standing out from the group as a whole based off of our accomplishments and capabilities.

 

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LW: Tell us about the launch of Joyeaux Juridique. What made you want to start this business?
Right after I graduated law school, I had a summer looming ahead of me filled with studying for the bar exam. I just really needed something more. I was feeling really insecure about the exam and about my finances, and then a great friend of mine started talking to me about entrepreneurship. She told me about the work that she does, how she’s able to do the work remotely, and how rewarding it has been for her to help other people solve their problems, and I was sold. I already had so much experience in the field without ever realizing that it was even an option I could pursue.
It took a few months for me to really get in the swing of things, but I’m finally in a place where I’m taking my side hustle seriously and I absolutely love it. My focus has shifted since first opening my business – I’m less VA-orientated now and more legally inclined – but the drive to problem solve and find creative solutions is definitely still there.

 

LW: How do you take time to celebrate yourself?
I am a huge supporter of “Wine and Whine” nights. There are few things that I like more than putting my feet up with my pals, cracking open a bottle (or box) of wine, and chatting about what’s been going on. It’s a great way to relieve stress.
Plus, I’m of the opinion that venting is super important. If you do it the right way, it allows you to productively get things off your chest to a neutral partner. So, when you actually have to deal with whatever it is that is frustrating you, you’ve already worked through the anger and annoyance and can focus on addressing the actual issue itself.

 

LW: If you could share some wisdom with your younger self, what would it be? 
Stop being so hard on yourself. There will always be people that don’t like you for whatever reason, but you shouldn’t let those people overshadow the others that love you without rhyme or reason.

 

LW: Tell us about something exciting you’re working on now.
I recently just started planning my first e-course! It’s going to focus on the deadly don’t for businesses from a legal perspective. Hopefully, I’ll be launching by the end of the summer/early fall.

 

LW: Name one woman you admire and why? 
Oh, this one is easy. Anne Boleyn. I have been her biggest fan for so long. I remember, in middle school, we had a “Living Wax Museum” project where everyone was supposed to dress up as someone famous and be able to talk about that person’s life. My classmates were all celebrities and athletes and… I was Anne Boleyn. Anyways.
She was such a tragically misunderstood character in history because she was so ahead of her time. AB was absolutely brilliant – she was witty and ambitious, and she never stopped. That kind of powerhouse drive is so inspirational. During a time where women were supposed to fit in a very specific box, she found a way to affect true change. She took control of her own destiny, started fashion trends (her infamous French hood showed some of her hair – how scandalous!), and made a name for herself.
Basically, she would have been a Fearless Fox.
Check out  www.joyeuxjuridique.com and follow Kasia on Instagram @polskakas