Behind the Brand: Our Style Profile Makeover

By Stephanie Aguilar and Alexis Jenkins

After months of listening to your feedback, we are excited to launch a new and improved Burgundy Fox Style Profile! The new profile dives deeper into your personal style, fit preference, proportions and in general, what you’d like to see in your Burgundy Fox box.

So what’s new?

  • New product options. There is now the ability to select between various bra and underwear options. Whether you’re a fan of lightly padded bras, unlined and wire-free bralettes, hipster underwear or thongs, the improved Style Profile is tailored to help us learn more about the things you love, so we can curate something unique and yet perfect for you, in every box.
  • New body type options. Burgundy Fox caters to all bodies whether you’re petite, plus size, or have legs for days. With the hundreds of body variations that exist, we’ve included new questions so we can send you highly personalized intimates that flatter you.
  • New style options. Just like your body, we know your personal style is unique too, so we’ve revamped the style portion of the quiz to get a better understanding of what you like & dislike. What styles of clothing do you steer towards or veer away from? What colors and patterns you love or loathe? How adventurous do you want your lingerie to be? You can choose from comfortable, classic, bold, and alluring. Each category turns up the heat just a bit from opaque cotton fabrics to sheer, barely there numbers.
  • Make updates at any time. We know that life is full of changes and events. From moving cities to a new relationship to pregnancy and nursing, we encourage you to let us know when we can help adjust your preferences so your transition can feel seamless. In addition to emailing us at support@burgundyox.com, you can update your Style Profile at any time to accommodate changing preferences, updates in size, or special occasions.
  • More ‘goodie’ options. Whether you’re buying Burgundy Fox for yourself or someone else, we want every box to feel like a gift. If you’re a Burgundy Fox member, you know we like to spoil you with surprise bath or beauty products in every box. We took your feedback and are offering an even wider array of special gifts including lotions, soaps, face masks, makeup and jewelry–anything that makes you feel loved. Let us know if you have allergies, aversions to certain scents or special requests. You can probably tell ‘TMI’ holds no meaning around here.
  • Sending gifts just got easier. We’ve created a way for you to send lingerie or sleepwear without ever having to guess her size, style preferences and body proportions–a win-win for everyone! Choose between a Birthday Box, Boss Box, Bachelorette or Bridal Box, and we’ll do the leg work on getting her Style Profile completed (without ruining the surprise).

Without further adieu, we invite you to take it for a spin.

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We hope you enjoy these improvements as much as we do. Know a friend that needs to upgrade her unmentionables? Invite her to start a Style Profile. For every 3 friends who join Burgundy Fox, you get a month free! Get your referral link here. Thank you for your love, support and feedback, keep it coming 🙂

Alexis Jenkins is the Co-founder and Head of Product at Burgundy Fox. Stephanie Aguilar is a Digital Marketing Specialist at Burgundy Fox. Share your feedback on the Style Profile with Alexis at alexis@burgundyfox.com.

Raw and Empowering Boudoir

We connected with photographers, Smith & Smith, who are creators of the women empowerment community, Cuddle Bunny Coven. They host traveling boudoir pop-ups all around the nation that help women discover and promote positive feelings about their bodies, exactly as they are.  This boudoir shoot is from a recent Cuddle Bunny Coven and features Sasha, whose intention was to love her body unconditionally.

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Cuddle Bunny Coven Manifesto

We understand that self-love is complicated so we don’t presume to tell you how you should feel, look or be.

We are a coven because:

The world has been using our bodies for centuries reducing us to our basic parts that only tell a fraction of our stories.
Because our bodies are used to sell everything from men’s deodorant to car insurance
Because there is so much scrutiny, shame, attention and competition imposed on our bodies that we want to create a safe space to commemorate, communicate & heal.
Because being in our bodies is being connected to our inner world and we are entitled to explore our thoughts, dreams and pleasures.
Because there is a gold mine of experiences under our skin that make us who we are presently.
Because one dimensional binaries are rules we enjoy breaking.
Because loving ourselves is a revolution
started within to protest a world that wants us to believe we are not worthy as is.
Because nothing is more intimate or powerful than vulnerability
Because our skin holds the cosmos underneath
Because we carry our ancestors history
Because our eyes have seen joy and pain and keep seeing
Because our hair hides the story of our greatest pleasures and insecurities
Because my fucking body is never yours
it’s mine to give, to love and to celebrate.

Photographers: Rabbit Hearted Girls, Alicia Diamond & Perry Fish

Model: Sasha

To learn more about The Cuddle Bunny Coven, visit their site and follow them on Instagram at @cuddlebunnycoven 

Casual Boudoir – A Different Take

Boudoir has it’s stereotypes. Hear from a professional boudoir photographer, why you should ignore all of those notions, and make your boudoir session all about you.

By Colleen Bies, Capture Life Moments Photography

Often when I say the word “boudoir”, people start to imagine overly sultry and erotic poses decorated with corsets, garter belts and fishnet tights. OR – they imagine feather boas and pearl necklaces and the overuse of costume jewelry. Well, here is the thing, boudoir does NOT have to be any of this. It’s exactly who you are at your core. If you are a bubbly person and want that light and fun, playful look, then go for it. If not, then choose a different look that appeals to who you are and what you want to project to the world.

I often push the style of “casual boudoir”, because this style is changing the way we see women and the boudoir industry. Casual boudoir is a form of boudoir that involves a less sensual feel to your boudoir photos and session. The word “casual” says it all. Casual can be slipping into a nightgown before bed or sitting at the breakfast nook in your silk pajamas reading a book. I believe in boudoir as a way to empower women of all bodies and all minds. Let’s not allow boudoir to be an object of a partner’s desires, but an object of empowerment and self-confidence.

I believe in this casual and realistic style of boudoir that allows you to enjoy what you are wearing and feel confident in your outfit selections. Casual boudoir is choosing what you love and what you feel comfortable in, not what society thinks you should wear and look like. We’ve all seen lingerie models in magazines, TV and online. These women are beautiful, too. But, the thing is…the standard they help create isn’t realistic.

Casual boudoir is a way for women to wear things that are realistic and functional in their everyday lives. If your every day is coming home and lounging around the house in your underwear with a t-shirt that says #bosslady…then unapologetically throw that on in your boudoir shoot! Let’s get on a mission to make ‘casual boudoir’ the new face of boudoir. Let’s choose functional attire that not only allows us to feel great and look great, but empowers our bodies and minds. This is the future of women empowerment through boudoir.

Colleen Bies is a photographer and owner of Capture Life Moments Photography. Follow her on social media @capturelifemoments

 

Brand Profile: Married & Bright

Annika Chaloff is the founder of Married & Bright, a line of handmade lingerie designed to make women feel wonderful about their bodies and themselves. Designed and produced in Nashville, TN, each piece seeks to inspire, uplift, and encourage the wearer to love themselves a little deeper and have a bit more fun. We caught up with Annika about her business.

Tell us how Married & Bright got started

Before I had my lingerie business, I had a line of maternity wear and children’s clothing (The opposite end of the fashion spectrum!), called Expect. I operated it for a little over three years before I reached a breaking point and realized that essentially it wasn’t fun for me anymore.

I made the hard decision to shut it down at the end on 2014.  Closing Expect felt like such a total and utter personal failure to me that I vowed never to run a business again. But… just a few  weeks later, I felt a creative itch. I decided out of the blue to use some of the leftover materials from Expect — the elastic I was using to make baby headbands — to make a bralette. I took a photo of that sparkly bralette lying on my bed and the requests for duplicates came rolling in. On a whim, I set up an Etsy shop to take orders, and suddenly I was back in business! It was a really unexpected turn for me, but I’ve found that running a lingerie business is so deeply gratifying and meaningful to me. I’m glad I took the plunge!

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How did you come up with the name and what does it signify? 

Before I got married, I had a blog that I ran under my maiden name. While my husband and I were driving down the coast of California on our “minimoon,” I was contemplating changing the name of my blog now that my own name had changed.

“Merry & Bright” is a family inside joke, and given that my wedding quickly followed the holidays, the phrase was floating around in my head. I decided to change my blog name to Married & Bright to fit my new status as a Mrs. When I opened shop about a year later, I decided to just use my blog name and change it later when I thought of something better. I bet you can guess how that ended. It seems like most things with Married & Bright happened by accident at first, and later became imbued with meaning. I think those two words describe myself and my customer. Whether they’re married to a partner, their career or just committed to having fun, my girls are sparkly, intelligent rays of sunshine!

What’s your philosophy on lingerie and boudoir? 

I believe that lingerie should be designed to make the wearer feel good, first and foremost. I’ve always subscribed to the look good, feel good philosophy. I always apply that to my work. If wearing Married & Bright impresses your partner or friends, I consider that a fringe benefit. At the core of my design approach is putting an extra bounce in someone’s step, making someone feel more confident, sexier and better about themselves.

What inspires your new design concepts? 

Inspiration for me comes from one of three places: materials, my customers and myself. I love walking through fabric shops, or browsing the work of surface designers, illustrators, and graphic designers to find my next favorite print, or fun colored lace. When I see a new fabric or pattern I haven’t worked with yet, ideas usually start flowing in. I also so hearing what my customers and clients have to say. Adding high waist undies was a special request from a custom order and that one style of panty completely changed my business. And, selfishly, I like making things that I myself want to wear. When I realize that I can’t find what I’m looking for out in the world… I like to make it myself.

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Tell us what we exciting things we can look forward to from Married & Bright?

I’m really looking forward to my next couple product releases. The summer collection is going to be filled with quirky prints, bright colors, and new, fun textures. After that, is my favorite season, Fall. I’m looking forward to more velvet, and rich colors.

Amidst your packed schedule, how do you take care of yourself?

My resident studio dog, Bucket, keeps me from losing my mind. Taking a pause to scratch his belly, or being forced to walk him at least twice a day, affords me a little time without technology to slow my brain down and breathe. Plus, he is always good for a laugh!

Name one person who inspires you and why? 

I can’t name just one, I have to name two: my sisters. These two women are a force of nature. One of them is a multi-lingual mother of two who still somehow finds time to make the most exquisite quilts, Pinterest worthy preschool birthday cupcakes and have the most perfectly decorated home. Plus she works for a non-profit — she is spreading so much goodness in the world! My other sister is a college professor. She teaches physics and calculus. She is all of five feet tall and still commands a room full of young adults with such gusto and grace, it astounds me. I strive to live up to their legacy. They blazed an amazing trail that I hope to follow.

Edited by Nicole Fallert.