How To Travel In Style

By,

Laura Tully

Traveling can be stressful. One of the dreaded parts is answering the big question: “What to wear? What to pack?”

Easy does it. Know that you are not alone. I’ve experienced the same anxiety-ridden moment when calculating how I can fit my entire closet in my carry on.

Over the years, I’ve developed a few style tips that have helped me navigate the terrain of packing. Bah-bye stress! These are tips that anyone can utilize no matter where you live or your fashion budget. Off we go!

Double duty wears

Styles that can navigate both worlds (casual and dressy) will give you options and award you the freedom of packing fewer items. THINK: A dress that can be worn with your favorite sneakers for an easy day look or dressed up with your block heel and some red lips. A slip dress, cap sleeve lace dress or shift dress are all great styles that can be used for this purpose. A silk blouse or shell can be worn with a pair of denim shorts or dressed up later with dark skinny jeans.

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A lightweight jacket

If you’re anything like me I get cold just by saying the word cold. This means having a handy jacket that you can wear for those finicky airport temperatures (hello hot, cold, hot, cold) and for those cooler nights if needed. A denim jacket, a leather jacket or silk bomber are just a few styles that you can pair with many looks.

Denim rules

A great fitting pair of denim can be thrown on for easy day wear or paired with kitten heel for a cool and simple evening look. I suggest bringing a dark wash denim and a light wash distressed denim.

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Heels please

Nothing changes the look of an outfit like a pair of sleek and polished heels. Amen to that! Whether it’s a kitten heel, boss lady pumps or a fun block heel style. Having one of these in your carry on arsenal will allow you to style up any dress, denim or skirt look you have.

Happy traveling my beautiful peeps and remember to keep it simple, show up as you are and of course enjoy the ride.

You can learn more and contact Laura at www.lauratully.co. She’ll be sharing style tips regularly on the Burgundy Fox blog and you can follow all her fashionable adventures on Instagram at @lauratully.co   

 

Edited by Nicole Fallert.

Seamless Episode 5: She’s Rising

Have you ever been doing what you love, but felt lonely while doing it? Natalie Franke was a successful wedding photographer after college, but she lacked the resources and support necessary to build her brand. Creative entrepreneurship felt isolating for her, so Natalie decided to close the gap between her passion and community.

She started the Rising Tide Society in 2015 and the organization now hosts chapters internationally to foster support for creatives. Rising Tide Society is also a part of HoneyBook, which offers management software for creative businesses. Natalie serves as the head of community for HoneyBook, and regularly posts video blogs and some very motivational Instagram stories. The University of Pennsylvania graduate is now an educator, writer and community builder.

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Listen here as Natalie speaks with Burgundy Fox intern Nicole Fallert about neuroscience, social media advertising and what she wants to be when she grows up.

Follow Natalie on social media @nataliefranke or catch up with Nicole @nflrt6789. Got questions or comments about Seamless? Email partnerships@burgundyfox.com.

 

 

 

 

Seamless Episode 4: Tune In For Love

Rachel Silver has discovered something addictive. And it’s gluten-free, good for the heart and you can stream it from your kitchen while cook. Who knew such a thing existed?

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Silver is the founder of Love Stories TV, a media platform which aggregates professional wedding videos. Anyone can submit a video, and it’ll be accepted on the site. The most popular videos are shared on Love Stories’ social media, where strangers at very cool weddings regularly takeover the story.

The product is addictive wedding videos that don’t turn someone’s special day into a commodity. It’s about connection, inspiration and inclusivity. BF intern Nicole Fallert spoke with Silver about starting the platform, user engagement and of course, true love.

Follow Rachel on social media @racheljosilver or catch up with Nicole @nflrt6789. Got questions or comments about Seamless? Email partnerships@burgundyfox.com.

 

 

 

 

 

 

 

Curve Expo Lingerie & Swim Show Recap

By Leslie Wong

6 months ago, I came to NYC for the Curve Expo Lingerie and Swim Show without a defined business plan, a website or a single dollar sold. It was the end of February 2017, about a month after I had cut the cord of my full-time job with a company that for several years had fulfilled my entrepreneurial passion and filled me with purpose. I liken leaving a job like that to forcing yourself out of bed on a cold day, when your alarm is ringing for the 3rd time and you know you have some serious sh*t to get done. I was ready to start my own entrepreneurial journey and one of my first steps was heading to Curve Expo NYC, hoping to find answers that would help me create this new business I dreamt up. In some ways, I think I was seeking validation, that I was actually ‘doing’ this. I wasn’t just unemployed, I was an entrepreneur! That first show was great exposure to the industry, but I look back and realize how little I knew. I attended the show looking for things I thought were cute, subconsciously seeking out brands that carried straight sizing and would fit my own frame.

Fast forward to August 2017, my second time at Curve Expo, and I can say the experiences were night and day. I told a friend, I was at least 80% more prepared (I’ve still got a ways to go, and in business you can’t be 100% prepared). Since February, I have gathered a lot more information and approached the show with a new sense of direction. In the last 6 months, I have begun to understand and empathize with the needs of women who are not sized like me. To say we carry ‘all sizes’ is a both a great responsibility and a great opportunity. It’s our opportunity to match our customers with products that make them feel incredible and add to their empowered, confident life. This is not something we can afford to take lightly. 

So, I walked into the Javits Convention Center like a student, in search of products and education that would allow me to tackle this responsibility. If we talk the talk, we must walk the walk. Like a classic Virgo CEO, I take to lists, so I’ve come up with my top 3 takeaways from the show. They are: 

  1. Bras are a science. Mad respect for the bra fitters and designers out there. I grew up with a best friend who had lamented her breasts since we were 11 years old. As a 34B, I sympathized but never fully understood the physical and emotional discomfort associated with having large breasts until I started this business. I’ve heard from women with A and AA sizes, who face the same level of insecurity, scrutiny and embarrassment about their size. Just like all of us are different, so are the bras that flatter and support us. Supporting our girls the right way is a science and form of engineering that bra designers have spent decades perfecting. Bra fit is more complicated and varied than any other garment I can think of and can carry over 50 SKU’s (unique variations) of 1 type of bra in 1 color. This made me think of the criticism that bra brands and retailers receive for not offering a wider range of band and cup sizes, but that is for another post. I’m thankful to people like Hurray Kimmay and Little Miss Undie who educate consumers on bra fit. According to a 2008 survey conducted by bra manufacturer Triumph and published in the journal Chiropractic & Osteopathy, a whopping 80% of woman do not know their correct bra size. I’m also thankful to brands like Blush Lingerie, Silent Arrow and Elomi who are making trendy AF (is that proper blog form?) bras in fuller cups and more band sizes. Full figured friends, rejoice–you know we’re bringing them to a Burgundy Fox box near you. 
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    Blush Lingerie
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    Curvy Couture

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    Blush Lingerie
  2. Lingerie is an art. One of my favorite parts of the show is meeting the fascinating designers behind the brands. I know I’m new to this industry, but I majorly geeked out when I realized mid-presentation, that I was talking with THE designers of major labels, like Linda Hartman and Flora Nikrooz. Both women are just that–women. Artful, mature, confident, strong and incredible women. As you look at these collections, you realize how unique each brand and collection is from one another. Each season, they are seeking a new form of artistic expression, reinventing how women will feel like their most beautiful selves It’s powerful stuff and it reads in every collection. I was thrilled to spend time with the designers of Silent Arrow, a Melbourne based design duo who designs from a place of ‘rad(ical)’ style and “user empathy” as technology product managers would say. A a mother of three, Kelly Barrett, created the rockstar of all nursing bras, it’s black, strappy, supportive, absorbent and has magnetic brass clasps that are sleek and close in a millisecond. Empowering mothers to confidently feed their babies anywhere? Now that’s artful, scientific and political. 
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    Linda Hartmann Intimates

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    The Rya Collection
  3. Change is our friend. I have come across brands who will not sell to e-commerce retailers or subscription boxes. Every business should do what makes sense for them, however I can’t help but want to push back. The National Retail Federation expects that online retail will grow 8-12%, up to three times higher than the growth rate of the wider industry. I was excited to meet with Natori, a staple in the lingerie industry, who not only openly welcomes e-commerce retailers but has started utilizing social media as a way to market, grow brand equity and boost sales from retailers and direct. Aside from brands adapting to the changing consumer buying landscape, I also welcome change. Change of brands and product, of how we are meeting our market’s needs, even the way we structure our business. One of my new favorite quotes is “fall in love with the problem, not the solution”. This is critical for us remember as we seek to solve problems in new ways. We’re excited to learn more information from you and to continue building Burgundy Fox together.

Leslie Wong is the CEO and Co-founder of Burgundy Fox. You can contact her at leslie@burgundyfox.com and on Twitter and Instagram @burgundyfoxco

Prep For Your Summer Trip

By,

Natalie Holbrook

The Pre-Party

The Vacation Proclamation

Hear Ye, Hear Ye…  it is about time you took that trip and blissed out in some glorious and much deserved you time! Whether that means an adventure with the girls, your significant other, family or a solo journey, congratulations on giving yourself the time to do what life is all about: ENJOYMENT! To prep for a holiday to remember, we’ve got 3 tips to do pre-vacay to keep you feeling and looking your healthiest:

  1. Sweat!

They say the best things in life make you sweaty, ain’t that the truth! Plus, there’s way more benefits to exercise than dropping a few lbs or tightening up. Sweating will not only detoxify and clear your organs, including your largest one, ahem, your skin, it will also help you to be more focused. It could be anything: running, weight-lifting, spin class, barre, whatever your forte. Just try to sweat once a day for one full week before your trip.

  1. Detox Pre-Retox!

One of the best things about vacation is the food and drinks you’ll delightfully and guiltlessly indulge.  To enjoy and still feel fantastic with absolutely no regrets, make sure your body is a clean slate prior to the trip. I recommend Dandelion Root Oil.  The root of flower has been used in Korea, Mexico to detoxify the liver, improve digestion, strengthen your immune system and maintain blood sugar levels.I recommend adding 2-3 drops to full to a liter of water. 

Also try out Lemon Oil. I suggest lemon oil vs. the actual lemon, because it is highly concentrated, and the pressed oil includes the peel, which includes more potent benefits. This will help your body eliminate toxins, add brightness to your complexion and even lift your mood. How do you think Queen Bey looks so fierce and called her album Lemonade? Add 1-3 drops into a liter of water for one week.

  1. Hydrate!  

You remember that your body is made of 65% water, right? But what does that actually mean and why do we need to drink so much of it?  Water builds your cells, metabolizes your food, regulates your internal body temperature, insulates your brain, spinal cord and organs and lubricates joints. If we get to just a 1% dehydration level, our mental and physical coordination becomes off balance. It’s important to stay as hydrated as possible before we gear up for a big event, and drinking water can be easy.

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Get a one-liter water bottle (I slurp my daily liters up with a bottle that has a built in straw like this) and aim for three liters per day. Add in fruits and veggies that are water based: greens like spinach, arugula and celery, and benefit glowing skin and improved joints with watermelons and cucumbers.  

*Bonus tip: Avoid alcohol for a few weeks leading up to your trip to remove bloat, have a clearer mind, increased productivity and all around healthier, happier you!

Natalie Holbrook is a wellness expert. You can follow her on Instagram at @Livinggypset.

Edited by Nicole Fallert.

 

 

 

Money Tips For A European Adventure

By,

Colleen Bies

1. Know Your Exchange Rates

When you are starting to plan your trip, you typically start by setting a budget. And if you don’t — well, you probably should. However, with your budget, you must consider the current exchange rate. Depending on where you travel in Europe, the US Dollar may be stronger — or — more frequently, weaker than the foreign currency of the country you are traveling to. Therefore, you must budget according to what your trip will cost you in US Dollars + the exchange rate.

For example: Many European countries are on the Euro. This includes Spain, France, Belgium, Germany and Italy to name a few. The exchange rate is currently 1.15. This means that $1.15 USD is equal to 1 Euro. So if you plan to have a spending budget of $500 — that means spending €435

2. Get Cash

When you prepare to travel, the best and most cost efficient way to get local currency is by pulling from your ATM card. Even if there is an ATM withdrawal fee, it will still be better than exchanging your money at an airport or other exchange depot. By doing this, you get your monies at the official exchange rate.

Bet you’re thinking: “There isn’t a ‘fee’ when I exchange at the airport.”

This is a common misconception. When you exchange cash at an airport, although it may be true that there is no “fee,” it’s because they charge a service fee within the exchange rate. The official exchange rate may be 0.87, however, when you exchange at airports, they add another 8% on average. That means that the “new” exchange rate is 0.79 not 0.87, as we thought. So…even though it “looks” like there is no fee, you are most definitely paying more.

3. VAT tax

What is this VAT tax thingy? This is value-added tax. In a nutshell, some countries have this tax already included on everything you buy. Like a generic tax that is built into all items. It is a tax based on where you are going.

But hey, great news: when you purchase big ticket items overseas in a VAT tax country, you can actually reclaim that before you leave. Some stores will allow you to claim it immediately. Please note: you must carry your passport with you in order to qualify for it. And just because they give you the credit at the store, doesn’t mean that you can fly home scott-free. You still have to fill out and send the minimal paperwork, otherwise, your credit card will end up being charged that VAT tax.

For example, when traveling to the UK, they have a VAT tax of 20%. That means that for every $100 US Dollars that you spend on items there, you can get $17 back!! So when you are looking at a price tag that says 77£ — what it really means to you, is 64£. BUT you have to be willing to fill out and send the paperwork. If you plan on buying some really cool stuff and spending a fair amount of money, it is totally worth getting your VAT tax refund when you hit the airport.

Here is a chart to help you understand.

Cost of Item VAT Tax You Pay
77 £ 13 £ 100 – (100 ÷ 1.2) 64 £
$100 $17 $83

*calculations rounded to nearest dollar

I hope that these three money tips will help you with planning your European Adventure. Have fun!

Colleen Bies is a photographer, storyteller and traveler who founded Capture Life Moments.  Follow her on Instagram @capturelifemoments.

Seamless Episode 3: Believe In The Hustle with Dannie Fountain

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Speaking of side hustles…Dannie is also a Burgundy Fox model!

Seamless take three explores the social media strategy and career risks with Dannie Fountain, a self-defined “marketing expert, business strategist, author, educator, digital nomad and whip-smart whiskey drinker.”

In this episode, Burgundy Fox intern Nicole Fallert speaks with Dannie about how she turned a side hustle into a full-time job and still finds time for wanderlust.

Transcript

Hey! It’s Nicole and welcome back to Seamless.

In this episode, we’re talking hustle. That’s the word Dannie Fountain uses to describe her work as a marketing strategist, writer and teacher. She’s traveled the world, worked in the corporate sector and now she’s an entrepreneur helping other business owners build their brand, seamlessly.

Here’s my conversation with Dannie.

Transcript:

Nicole Fallert: Can you just tell me what you do?

Dannie Fountain: I am a marketing strategist, author and educator. I work with corporate clients and small businesses to get their house in order and come up with a marketing plan that’s going to really move the needle for them

NF: Can you tell me what you mean by strategy? On your website and your content, I feel like the word strategy is used a lot. That can really run the gamut, so what does strategy meant to you?

DF: Strategy is thinking about a direction that you want to go in. It can be a micro-direction like launching something or macro-direction like pivoting your entire business and essentially coming up with the entire game plan that you’re going to need to work through to get there.

If it’s something micro, you may think what needs to happen so people know about the launch so that it goes well. If it a macro change, you’re thinking through everything that needs to happen so the pivot is successful, be that raising awareness or making sure the brand voice from the old branding to the new brand carries over so the whole transition is seamless. It’s really more than just posting on social media.

NF: I like that you used the word seamless! I want to ask you how you get that transition to be well-layered when working with a business you may not be familiar with or content you’ve never approached. How do you jump in cold turkey and know what’s wrong or what needs to change

DF: The first step of any project I always do is an audit. The client goes through a document and lets me know what they think their business is doing in terms of marketing, PR and social media and the message their business is sending. I’m able to go through and check the reality against what they think and identify the gaps.

NF: Do people have conceptions of their successes and failures are when they self-evaluate?

DF: Folks undervalue themselves! They don’t see that a part of their business is really powerful and people are resonating with it or they think that a piece that’s actually performing well is a waste of time.

NF: What kind of businesses and organizations do you like to work with?

DF: The most fun that I have is in projects where a business is trying to turn an industry on its head. They’re in an industry where the conversation, the way the industry sells and the products have been the same for a really long time and they’re looking to challenge the pre-defined norms through messaging.

NF: How does your background and personal life inform your professional life?

DF: It’s seamless hand in hand. For better or for worse. there isn’t really a separation. I’m a big traveler and I think my wanderlust and desire to find the hidden treasures helps when performing audits and finding ideas that are fresh and new. It’s about the diamonds in the rough in the business world.

In my corporate time, I worked for Whirlpool company, which was a103-year- company old trying to innovate the market while competing solely on price. Flipping that industry so that price wasn’t even a question was a huge learning lesson and there were a lot of takeaways for me.

NF: Leaving that corporate structure and going into your own business was a risk. Was there a point when you said, “I’m doing the right thing.”  

DF: My skip from corporate to full-time entrepreneur was an accident. I had been side hustling all along and then in 2016, I got laid off twice in three months. For me, it was a case of, “If the corporate world doesn’t trust me, why don’t I try trusting myself?”
NF: What did it feel like to trust yourself?
DF: I went from having a steady corporate income and a reliable side hustle income to just my side hustle income overnight. It was believing in the the hustle before I believed in myself.

I had to find value in the hustle so I could find value in making the leap.
NF: Okay, so what does “side hustle” mean?

Google defines hustle as busy movement and activity. But what does the word mean in the context of business?

I’ve heard the term “hustle” or “side hustle” more often than not lately,  and this may be due to the fact that 44 million American adults have a source of income other than their day job, according to a July 2017 report by Bankrate.

This fact stems from the idea that extra cash means paying off student loans and capital investment for your future. With one quarter of millennials with side hustles making $500 dollars a month, according to Bankrate, why not take on another job?

There’s evening side hustle nation.com, an online source dedicated to the creation of your side hustle. It’s a complete guide to creating a part-time business that’s passion-driven and most importantly, paid.

Now I’m thinking about my own side-hustle possibilities. I have always been good at posting that perfect Instagram…Now, back to Dannie

NF: One thing I’ve noticed on your website is that you’re a really good writer. You have a very strong voice, and I want to know how writing has informed your work. Do you find your voice is changing as you’ve developed your business?

DF: In the beginning, I wrote very safely. I educated, but I educated in a way that would not turn anyone off. The longer I’ve been here, the more willing I am to infuse my personality in my writing, which is interesting. The more I’ve infused my personality in my writing, the better it’s gotten. I was almost doing myself a disservice in the beginning. I would say that trusting my voice has helped my business, and the reason I decided to rebrand from an agency name to my name.

NF: What’s your advice for someone who is considering skipping out of a corporate job structure but doesn’t feel ready to take that leap?

DF: There is no one-way to go from the corporate world an entrepreneur.

It’s one-third guts, one-third planning and having a process and one-third trusting yourself.

The gut piece being, “Do I know I can actually sit down and get work done, because if I need the pressure of something else in my life to perform, don’t do it.”

The planning piece is, “Do I know where I want my risk to go long-term?” If you don’t have an answer,stay in your corporate job.

The third piece, that’s the hardest, but that’s the piece that connects it all

NF: What’s something that you’re most proud of?

DF: Being willing to be myself in business. To dance the line between corporate and entrepreneur, while owning the fact I side hustled for so long and being an entrepreneur was never really the goal. It used to be something I did to travel.

NF: One thing I’ve noticed a lot is even just my behaviors in my purchasing and my absorbtion of social media are reflected in the advertisements I see on my laptop screen.  I’d like to know your perspective on social media advertising.

DF: I was having a conversation about this recently. Take an influencer for example. People are not upset if they partner with a brand. They get upset when this influencer don’t disclose that it was a partnership. I think we’ll see a movement towards honest advertising. We’re going to see brands that can be unafraid to share the painful parts. These will be the brands that do really well.

NF: Let’s say I’m your average Instagram user with a pretty good presence. What would be your advice if that user wanted to build his or her brand and collaborate with actual products?

DF: Be consistent. As you build what you’re working on, you want to be an evangelist. Be the person known for one thing. Even though I’m an entrepreneur, an author…I this, I that, when you ask someone on Instagram what they know me, for it’s my whiskey. I’m always talking about whiskey.

That is the way to build engagement. People come back to see what I’ve tried recently, or if i found something new that I liked. That’s how you build consistent recurring engagement. Virality is good, that’s what gives you hundreds of followers, but it’s not sustainable. It’s not what gives you recurring following.

Got comments or suggestions for our new podcast?  Email partnerships@burgundyfox.com.